The MAX BMW Difference.

We're about more than
just the machine.

MAX BMW opened its doors in June, 2002 in North Hampton, NH with a single thought in mind - to be a different type of dealership. We know motorcycling is about more than the machine, it's about the people who ride. This attitude has helped us build the best motorcycling community in New England and New York and here are some of the ways MAX BMW is a different type of dealership:

MAX BMW's owner, Max Stratton, is a technician himself. He knows what is important to both the customer and to the technician. MAX BMW Motorcycles has large, bright, clean workshops complete with air conditioning to make sure the technicians are comfortable while they work on your motorcycle. MAX BMW's investment in special tools, technical literature, and training make MAX BMW an employer of choice and the most popular service destination around.

MAX BMW maintains a fleet of service vans that will travel to your home or office to pick up your BMW anytime it needs service. When the bike is ready, we'll deliver it back to your door.


On average, MAX BMW holds or sponsors over 30 events per year. From dual sport rides and rallies, destination rides, endurance rallies, tech prep classes and track days, no other dealership offers so many opportunities for fun and education.

MAX BMW was the first dealership in the nation to offer an online parts fiche to help customers find and order the parts you need.


We want everyone to know how much fun it is to ride the new BMW Motorcycles! Even if you're just curious, come in any day for a test ride with no sales pressure.


In Spring 2004 MAX BMW Motorcycles opened a second dealership in Brunswick, New York and in December of 2010, we opened a third location near Danbury, Connecticut. In the spring of 2014, we added our fourth location near Hartford, CT. This means we have a huge inventory of new and used motorcycles to choose from and our service departments can assist customers throughout New York, New England, and the Tri-State area.

We invite you to stop by any of our locations for a visit.

  • You'll always find a fun, welcoming environment at MAX BMW Motorcycles.
  • The GS Trials at the BMW RA National Rally, July 2010.
  • Fishtail Riding School instructors teach on BMW Motorcycles.
  • MAX BMW is the largest volume dealer in the US!
  • Fun, function and fashion: 100% BMW.
  • Learn from the pros at our frequent tech sessions.
  • Sometimes it's just fun to watch!
  • We ride 12 months a year in the Northeast.
  • Demo a BMW any day on the street or in the dirt.
  • Have an idea? Let us help you make it a reality.
  • We're a checkpoint on the Minuteman 1000 Endurance Rally.
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MAX BMW Motorcycles
Has 4 Great Locations:

MAX BMW Tri-State Connecticut
465 Federal Rd.
Brookfield, CT 06804
Take a photo tour of this location
MAX BMW Central Connecticut
1535 John Fitch Blvd. Rte 5.
South Windsor, CT 06074
MAX BMW Capital Region New York
845 Hoosick Rd.
Brunswick, NY 12180
Take a photo tour of this location
MAX BMW Coastal New Hampshire
209 Lafayette Rd., Rte 1
North Hampton, NH 03862
Take a photo tour of this location




MAX BMW Video Gallery:
view player in new window

BMW Motorcycle Video >> HP2 Engine Rebuild

BMW Motorcycle Video >> Sandblast Rally 2009

BMW Motorcycle Video >> MAX BMW Parts Team in Action

BMW Motorcycle Video >> A Day Off at MAX BMW

BMW Motorcycle Video >> 1966 BMW R60/2 Restoration

BMW Motorcycle Video >> MAX BMW S1000RR Racing

BMW Motorcycle Video >> BMW R80 GS Engine Conversion

BMW Motorcycle Video >> MAX BMW S1000 RR On Ice

BMW Motorcycle Video >> MAX BMW: A Day at the Track

Brookfield, Connecticut: 203-740-1270 | S. Windsor, Connecticut: 860-372-4552
N. Hampton, New Hampshire: 603-964-2877 | Troy, New York: 518-279-3040
© MAX BMW Motorcycles 2002 - 2014
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